Privacy

Privacy notice

How we collect, use and protect your personal information.

Who we are

Baker Street Medical Aesthetics is a trading name of AF Investco Ltd (company number 17518351), registered office 1 Sawtry Road, Huntingdon PE28 5RZ. We are the data controller for the information you give us when you contact us or book. Treatments are provided by Dr Reyhaneh Alikhani (GMC 8144160), who keeps clinical records about your care. Contact: hello@bakerstreetmedical.co.uk.

What we collect

Your name and contact details; appointment and payment records; your medical history, consent forms, treatment notes and clinical photographs; messages you send us; and, if you accept cookies, information about how you use this website.

Why we use it

To arrange and provide your consultation and treatment (contract); to keep the clinical records doctors are required to keep (legal obligation, and for health information, the provision of health care); to take payments and keep accounts (legal obligation); and, only with your consent, to send you marketing or measure our advertising.

Who we share it with

Dr Rey, who treats you; our booking and clinical records system (Pabau); payment providers; our accountants and insurers where needed; and regulators or the NHS if the law requires it. We never sell your information.

How long we keep it

Clinical records and photographs are kept for at least 8 years after your last treatment, in line with medical record-keeping guidance. Enquiries that don't lead to a booking are deleted after 12 months. Marketing preferences are kept until you unsubscribe.

Your rights

You can ask for a copy of your information, ask us to correct or delete it (where we don't have to keep it by law), object to or restrict how we use it, and withdraw consent to marketing at any time. Email hello@bakerstreetmedical.co.uk. You can also complain to the Information Commissioner's Office at ico.org.uk.

Complaints about your care

If you're unhappy with any part of your care, email hello@bakerstreetmedical.co.uk. We will acknowledge your complaint within 3 working days and aim to respond in full within 20 working days. If you remain unhappy, you can contact the General Medical Council about a doctor's conduct.

Last updated: October 2026.